Lawmakers Want Apple and Google Investigated for “building advertising-specific tracking IDs into their mobile operating system”
Apple and Alphabet’s Google are in the crosshairs again as four lawmakers are calling on the Federal Trade Commission (FTC) to investigate how they use their mobile phone operating systems to track consumers.
The Democratic lawmakers sent a letter Friday to FTC Chair Lina Khan saying that Apple and Google knowingly facilitated harmful practices “by building advertising-specific tracking IDs into their mobile operating systems,” the Wall Street Journal reported.
The WSJ noted that both companies have recently taken steps to limit the collection of user data through mobile-ad identifiers – a string of numbers and letters built into iOS and Android.
Now users of both operating systems have a way to opt out of having their identifier transmitted to apps. Last year, Apple introduced a new version of its software that requires each app to ask the user for permission to access the device’s identifier, and Google plans to adopt new privacy restrictions to curtail tracking across apps on Android phones, the WSJ said.
However, until recently, “Apple enabled this tracking ID by default and required consumers to dig through confusing phone settings to turn it off. Google still enables this tracking identifier by default, and until recently did not even provide consumers with an opt-out,” the letter said.
The letter was signed by Sen. Ron Wyden (D., Ore.); Sen. Elizabeth Warren (D., Mass.); Sen. Cory Booker (D., N.J.); and Rep. Sara Jacobs (D., Calif.).
Read More: Lawmakers Want Apple and Google Investigated for “building advertising-specific tracking IDs into their mobile operating system”
Read more Lastest News at Philtoday.info